CLIENT: APSCO Australia
TIME: 2011 – ongoing
WORK: Trend Assessments, Annual Reviews. Discussion Papers, Government Submissions, Member Surveys
Using market position as a litmus test to open doors. Small bodies needn’t be voiceless – especially if they access unique market intelligence via their membership.
Using APSCo’s employment industry association position, we built a research platform for employment issues and hiring trends. By leveraging findings to government and commerce, we opened doors across Australia and around the world.
Discussion papers and kindred initiatives covered key issues in an arresting way that gained international media attention – thus opening lofty doors in Canberra and beyond.
The ongoing market trends program monitors actual hiring activity. This informs member business decisions while providing concrete data for use with (and by) government.
Biannual member surveys and issue-based polls let APSCo collect measurements in a strong, impartial and defensible way. This lack of bias builds a brand you can trust.
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