Portfolio

APSCO Australia

CLIENT: APSCO Australia

TIME: 2011 – ongoing

SITE: apsco.org

WORK: Trend Assessments, Annual Reviews. Discussion Papers, Government Submissions, Member Surveys

Leadership

A Little goes a long way

Using market position as a litmus test to open doors. Small bodies needn’t be voiceless – especially if they access unique market intelligence via their membership.

Using APSCo’s employment industry association position, we built a research platform for employment issues and hiring trends. By leveraging findings to government and commerce, we opened doors across Australia and around the world.

'Clayton’s careful research and brilliant ideas have helped build our reputation as a reliable, effective and upfront organisation that’s interested in real improvements for our members and the broader community.'
Julie Mills, Managing Director 2016–2019
Association of Professional Staffing Companies Australia

Step one

DISCUSS IDEAS

Discussion papers and kindred initiatives covered key issues in an arresting way that gained international media attention – thus opening lofty doors in Canberra and beyond.

Step two

MONITOR TRENDS

The ongoing market trends program monitors actual hiring activity. This informs member business decisions while providing concrete data for use with (and by) government.

Step three

MEASURE RESULTS

Biannual member surveys and issue-based polls let APSCo collect measurements in a strong, impartial and defensible way. This lack of bias builds a brand you can trust.

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