About
This Is Personal
We’re not big (and we’ll never make the four). That said, we’ve achieved many great things without four-carat fees.
Our size means you’ll know us personally. The expert who starts your project will bring it home – in a partnership that needn’t end.
Our size also means value for money. Important, when it’s not yours you’re spending. We don’t need TV ads. We turn off the lights at night.
We’re also hungry and nimble – weaving adroitly between the sometimes-flailing limbs of aging giants. (Too large, perhaps, to care for your affairs.)
When you hire us, it’s an honour we’ll strive daily to earn. You’ll deal with individuals, not a corporation.
BUY ONCE & WELL
The techniques we use to produce information (e.g. narratives, messaging, strategic direction) are strong and customised to you.
The result is a program of defensible, dispassionate, discussable communications that transcend the mediocre horde.
FUNCTION WITH FORM
We go beyond surface details to find hidden dynamics.
Our relentless curiosity and pursuit of genuine meaning generate research, insight and content that form a priceless, long-term investment.
THE HARD THINGS
Sometimes it’s easy to define a problem, craft a position and communicate that to market. Problems that are new, ill-defined, confused or opaque are the real work – which takes grit.
Our determination pushes past first thoughts and appearances to discern true forces, issues and interfaces. We thus create premium work that makes your market sit up and listen. Complexity is our daily bread.
HONING YOUR EDGE
It’s easy to be confident when aping what everyone else does. The acid test is being confident to do and say what’s new and untested.
By shaping our services to your needs, we produce fresh insights no-one else has. Our (well-founded) confidence makes you (rightly) confident to take that crucial extra step.
BEST OF BOTH WORLDS
Routines are comfortable. Sloppy work is lazy. If facts don’t fit a narrative, lesser minds ignore them.
Discipline is more than turning up. It’s making yourself nervous by pushing a bit more each time. Yet it’s also ensuring that what goes to market is defensible, justifiable and noteworthy.
By using new tools to explore the unknown within an established framework, we deliver truly remarkable outcomes.
